Apr 21, 2010

Range of Xerox Digital Color Systems Gives Print Providers Competitive Advantage

Devices answer call for specialty print applications; opens new revenue sources

PHILADELPHIA, April 21, 2010 – Print providers who rely on digital color technology from Xerox Corporation (NYSE: XRX) have proven that applications such as custom photo books, personalized creative mailers and scrap booking supplies are providing new profitable revenue streams and business opportunities.

Their testimonies correspond to a Caslon¹ forecast that reports digital color page volume in North America will grow from nearly 10 percent of digital pages in 2008 to almost 50 percent of all digital pages printed – more than 325 billion pages – by 2017.

Martech, a strategic communications and digital imaging firm based in Kansas City, Kan., recently installed two Xerox iGen4™ Presses with Xerox FreeFlow^® VIPP PRO Publisher, to expand its printing capabilities and attract new clients.

“The iGen4’s outstanding color matching and variable-data printing capabilities have led to innovative new projects and growth,” said Sam Schembri, chairman and CEO, Martech. “The heavy weight stock options allow us to print on a range of coated, uncoated and specialty papers – enabling us to produce pieces with creative, one-to-one messaging that differentiate them from traditional mailers or collateral.”

Looking to support a growing photo book business, AlphaGraphics^®, based in Henrico, Va., installed a Xerox DocuColor^® 7002 Digital Press with Xerox FreeFlow Print Server. The press is used to produce photo books, calendars, note cards and other photo specialty products for AlphaGraphics’ customer, MemoriesAlive.com. The decision to purchase the device came after Lloyd Cozens, general manager, AlphaGraphics, attended one of Xerox’s Business Development Thought Leadership Workshops on book publishing.

“Everyone who sees the quality of applications produced on the Xerox 7002 is blown away,” said Cozens. “This, along with the automated system calibration and spot color matching are leading to more profitable business opportunities for us.”

With the installation of the Xerox 700 Digital Color Press and EFI’s Splash^® RPX-iii, K & Company reduced the steps in their proofing process. This directly improved the time-to-market capabilities for their unique and profitable line of business – scrap book supplies, such as colorful stickers, embellishments and specialty paper for major retailers.

“Our work demands spot-on color consistency and the Xerox 700 delivers,” said Jim Myers, manager, IT and Creative Support, K & Company, based in Kansas City, Mo. “That level of consistency keeps our customers satisfied and is a profit-building asset for our company.”

Adding to Xerox’s digital color collection is the recently-announced Xerox Color 800/1000 Presses. The devices can print high definition image quality on a wide range of paper stock and come with an optional clear dry ink station to further amplify full-color jobs.

Xerox digital color devices are on display in Xerox booth No. 601 at On Demand, April 20-22 in Philadelphia.

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