Xerox Flies High as Cirque du Soleil Official Partner

ROCHESTER, N.Y. – Flexibility, creativity and a legacy of innovation are three things Xerox Corporation (NYSE: XRX) has in common with its new partner, Cirque du Soleil^®.  Xerox now is the exclusive provider of office equipment and document technology and services for Cirque du Soleil’s Big Top and Arena Touring shows in the U.S., Canada and Europe.

 

“The performers in Cirque du Soleil are renowned for exhilarating stunts and high performance,” said Christa Carone, chief marketing officer, Xerox Corporation.  “Xerox technology takes care of the business behind the brand, so they can focus on awe-inspiring feats.”

 

Xerox will work with Cirque du Soleil at its headquarters, satellite offices and on its touring shows to simplify business processes and document management. In addition to providing managed print services, Xerox will help the show develop customized cross-media campaigns to engage new audiences and increase ticket sales.

 

“Our business partnership with Xerox plays to our mutual brand strengths and global reach, while giving both enterprises ways to benefit from each other’s innovation,” said Mario D’Amico, marketing senior vice president, Cirque du Soleil.  “Xerox’s equipment and services provide the perfect behind-the-scenes solutions to help us run our touring operations smoothly.” 

 

Xerox will host Real Business Live! and premium hospitality events in conjunction with performances to engage, entertain and educate its customers and prospects.

Xerox Corporation is a $22 billion leading global enterprise for business process and document management. Through its broad portfolio of technology and services, Xerox provides the essential back-office support that clears the way for clients to focus on what they do best: their real business. Headquartered in Norwalk, Conn., Xerox provides leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. Through ACS, A Xerox Company, which Xerox acquired in February 2010, Xerox also offers extensive business process outsourcing and IT outsourcing services, including data processing, HR benefits management, finance support, and customer relationship management services for commercial and government organizations worldwide. The 134,000 people of Xerox serve clients in more than 160 countries.  For more information, visit http://www.xerox.com, http://news.xerox.com, http://www.realbusiness.com or http://www.acs-inc.com. For investor information, visit http://www.xerox.com/investor.

From a group of 20 street performers at its beginnings in 1984, Cirque du Soleil is now a major Quebec-based organization providing high-quality artistic entertainment. The company has 5,000 employees, including more than 1,200 performing artists from close to 50 different countries.

Cirque du Soleil has brought wonder and delight to more than 100 million spectators in near 300 cities on five continents. For more information about Cirque du Soleil, visit http://www.cirquedusoleil.com.  For information on the One Drop Foundation, Cirque du Soleil’s non-governmental organization raising awareness of water issues globally, visit http://www.onedrop.org.

 

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