News & Features for Marketing

Presentation Communication - Your Quest to Impress
May 09, 2012

Presentation Communication - Your Quest to Impress

Small business expert Melinda Emerson shares how businesses can deliver the right message to customers.
What’s in a Color: Creating an Emotional Impact to Incite Action (This article originally appeared in DOCUMENT’s Jan./Feb. eNotes)
Feb 03, 2012

What’s in a Color: Creating an Emotional Impact to Incite Action (This article originally appeared in DOCUMENT’s Jan./Feb. eNotes)

Shell Haffner, manager, Desktop Product Marketing Team, Xerox Corporation, discusses how businesses can use appropriate color in their business documents with tips from Jill Morton, color psychologist and branding expert.
Want Customer Loyalty? Be Relevant; Anticipate Their Needs.
Nov 22, 2011

Want Customer Loyalty? Be Relevant; Anticipate Their Needs.

Yale School of Management’s Ravi Dhar shares his reaction to Xerox’s holiday shopping survey, which measured consumer preferences for marketing promotions. He recommends anticipating needs that consumers may not even be aware of to build the most loyal customers.
Four Things to Keep in Mind When Developing and Implementing 1:1 Cross-Media Campaigns
Nov 16, 2011

Four Things to Keep in Mind When Developing and Implementing 1:1 Cross-Media Campaigns

By Judy Berlin, Director of Worldwide Marketing, XMPie, A Xerox Company   Now is the right time to capitalize on the growing multi-channel communication trend to engage audiences on a whole new level. But it’s important that marketers...
Designers and Print:  Ain't Nothing Like The Real Thing
Nov 07, 2011

Designers and Print: Ain't Nothing Like The Real Thing

Graphic Design USA’s Gordon Kaye shares his thoughts on the importance of design today as part of Xerox’s focused series on marketing.
Color Harmony in Business Documents
Jun 15, 2011

Color Harmony in Business Documents

Color psychologist and branding expert Jill Morton discusses the golden rule for color selection in business documents.
Easy Color Symbolism for Everyday Document Design
May 31, 2011

Easy Color Symbolism for Everyday Document Design

In her second feature about color selection for everyday document design, Jill Morton, a color psychologist and branding expert at the color consultation firm ColorCom, provides insight on how to use color symbolism to create emotional impact and inspire action.
Finding Colors that Sell
May 09, 2011

Finding Colors that Sell

Jill Morton, a color psychologist and branding expert at the color consultation firm ColorComm, shares a three step process for finding colors that sell. Does personal preference guide your color selecting when creating marketing collateral, signage and everyday documents? Morton’s color logic advice will help you chose the best colors for your business.