News & Features for Marketing
May 09, 2012
Small business expert Melinda Emerson shares how businesses can deliver the right message to customers.
Feb 03, 2012
What’s in a Color: Creating an Emotional Impact to Incite Action (This article originally appeared in DOCUMENT’s Jan./Feb. eNotes)
Shell Haffner, manager, Desktop Product Marketing Team, Xerox Corporation, discusses how businesses can use appropriate color in their business documents with tips from Jill Morton, color psychologist and branding expert.
Nov 22, 2011
Yale School of Management’s Ravi Dhar shares his reaction to Xerox’s holiday shopping survey, which measured consumer preferences for marketing promotions. He recommends anticipating needs that consumers may not even be aware of to build the most loyal customers.
Nov 16, 2011
By Judy Berlin, Director of Worldwide Marketing, XMPie, A Xerox Company Now is the right time to capitalize on the growing multi-channel communication trend to engage audiences on a whole new level. But it’s important that marketers...
Nov 07, 2011
Graphic Design USA’s Gordon Kaye shares his thoughts on the importance of design today as part of Xerox’s focused series on marketing.
Jun 15, 2011
Color psychologist and branding expert Jill Morton discusses the golden rule for color selection in business documents.
May 31, 2011
In her second feature about color selection for everyday document design, Jill Morton, a color psychologist and branding expert at the color consultation firm ColorCom, provides insight on how to use color symbolism to create emotional impact and inspire action.
May 09, 2011
Jill Morton, a color psychologist and branding expert at the color consultation firm ColorComm, shares a three step process for finding colors that sell. Does personal preference guide your color selecting when creating marketing collateral, signage and everyday documents? Morton’s color logic advice will help you chose the best colors for your business.