Mar 08, 2013
Xerox and InfoTrends Offer Series of Free Business Development Webinars on Targeting Markets
ROCHESTER, N.Y. —
A series of free webinars offering guidance to graphic communications providers on targeting vertical and horizontal markets begins March 13 as part of the 2013 Xerox Business Development Webinar Series.
The sessions are led by Barb Pellow
, group director, InfoTrends, and feature Xerox
customers. The schedule is as follows:
Targeting Markets Webinars
Wednesday, March 13: “Targeting: The Right Markets” explores the opportunity to drive business by pursuing vertical and horizontal markets.
Wednesday, April 17: “Targeting: Small and Medium-Sized Businesses…the Volume Aggregation Opportunity” proposes that treating SMBs as a vertical market with common needs for credible, professional marketing enables print providers to aggregate volume for better profitability.
Wednesday, June 12: “Targeting: Vertical Markets…The Enterprise Opportunity” describes sources of market leadership in large enterprise verticals, such as identifying profitable niches, meeting unfulfilled needs and developing deep industry knowledge.
Additional Webinars in the Business Development Series
Wednesday, Sept. 18: “Media Making a Difference” covers the latest in coated and uncoated stock, pre-die cut substrates and synthetics – and the business opportunities they enable.
Wednesday, Nov. 6: “Sustainability: It’s Good to Be Green” explores green practices in graphic communications and ways to communicate them to customers and prospects to help drive business.
With sales approaching $23 billion, Xerox
(NYSE: XRX) is the world’s leading enterprise for business process
and document management
. Its technology, expertise and services
enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business
. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing
and IT outsourcing services
, including data processing, healthcare solutions
, HR benefits management
, finance support
, transportation solutions
, and customer relationship management services
for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology
, services, software
and genuine Xerox supplies
for graphic communication
and office printing environments
of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit http://www.xerox.com
. For investor information, visit http://www.xerox.com/investor