May 01, 2013
Personalization Opportunity Knocks: Xerox, XMPie Open the Door for Graphic Designers
ROCHESTER, N.Y. —
Creating and producing personalized, impactful direct mail campaigns, brochures, posters and booklets just got easier – and more affordable – with the combination of software from XMPie®, A Xerox Company, and the Xerox Phaser® 7800 Color Printer.
This bundled solution for variable data printing is a win-win for creative shops, advertising agencies and marketing communication firms who want to produce colorful, highly personalized, one-of-a-kind communication collaterals for their clients.
Designers working with Adobe® InDesign® can leverage XMPie’s uDirect® Studio LE software to incorporate data and images in unique and attention-grabbing ways. For example, variable data-driven collateral can be tailored by region or customer profiles and personalized images and graphics – such as names appearing in clouds or roadway signs – can be created with XMPie’s uImage® and Adobe® Photoshop® or Illustrator®.
Once the creative elements are completed, the Phaser 7800 produces materials that match the designer’s vision, with colorful output and consistent image quality. The printer comes equipped with professional color management tools and finishing options – making it easy for shops of any size to produce high-end marketing pieces.
Design boundaries can also be pushed with the printer’s capacity to handle heavyweight stocks for books and calendars, and non-traditional sizes for postcards and photos.
Availability and Pricing
The XMPie uDirect Studio LE and the Xerox Phaser 7800 Color Printer bundles are available immediately in North America and Europe. Pricing starts at $8,299, which includes a Phaser 7800/DN with the XMPie software; a savings of 32 percent versus buying the printer and software separately.
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit http://www.xerox.com, http://news.xerox.com or http://www.realbusiness.com. For investor information, visit http://www.xerox.com/investor.